Making the most of convenience.(convenient beverage offerings)(Brief Article)

PURCHASE, N.Y. -- Chain drug retailers and suppliers have "a huge opportunity" to make shoppers aware of drug stores' convenient beverage offerings, according to a PepsiCo Inc. executive.

Beverages have traditionally been "underspaced" in the drug class of trade, says PepsiCo national sales director Rand Eyberg. That is primarily because of the size of the stores and the emphasis on such other categories as …